Connecting Producers, Markets, and Food Lovers

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AGMRC for Value Added Agriculture

The Ag Marketing Resource Center at Iowa State is a rich library of information to help you understand and analyze the food industry in terms of value-added markets and industries.

The food industry is a multi-billion dollar industry and impacts all of United States' agriculture. For more information on specific topics within the food industry, click here.

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Business Spotlight

Herkner's Homemade Cherry Topping

Each year in the summer the smell of sweet cherry topping bubbling on an old cast iron stove filled the air of Ozzie and Etta Herkners farm in Northern Michigan. People would come from far and wide to taste this homemade delicious topping made from ripe plump Michigan cherries.

Herkner's Homemade Cherry Topping
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Partner States

MarketMaker is Seeking Partners

MarketMaker has enjoyed an extensive network of partners and collaborators over the years that includes universities, governmental agencies and agricultural organizations. Grass roots engagement has been key to our successes. If you would like to bring Food MarketMaker and its suite of tools and services to your group, locality or state please consider becoming a partner. We are a scalable platform that can serve the local community or a national network of stakeholders.

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MarketMaker was the most successful tool that gave me access to wholesale markets. A Farm-to-Fork grocery store in the next state was able to find my okra operation from a post (Buy-Sell Forum) in minutes.

—Thomas Leonard, Modern Harvest Farms, Woodruff, SC

News

2018 Farm Credit-Sponsored MarketMaker Innovation Awards Announced

Sep 20, 2018 - Louisiana, Illinois, and Iowa win 2018 Farm Credit Sponsored MarketMaker Innovation Awards Read more»

Commercial specialty crop growers should register with Driftwatch

Apr 13, 2018 - Dicamba-resistant crop acreage is expected to increase, and with it the potential for non-target crop damage. Read more»

Find the right water testing lab for Food Safety Modernization Act Produce Safety Rule compliance

Apr 13, 2018 - Although the Food Safety Modernization Act allows nine methods for testing agricultural water, finding labs to do these tests can… Read more»