Making Press Releases Reflect your Company's Truth
Media culture today reflects a sound-bite world. The archaic term, yesterdays news, has been replaced with spontaneous response. Being prepared for any possible contingency can help to maintain a good reputation for your company. Your message should be quick, visual and shareable on social media.
Its important to understand that what you say about your business is open to interpretation and will help the public form opinions about your company. How your business responds to the medias conception can be sullied by how you characterize the media and their position on the relevant issue at hand.